G-SHOCK VS. EARTH
In collaboration with Marcos Ferro
The goal of this campaign was to come up with a creative "artistic" way to display the features of the 8 G-Shock's adventure watches, buy putting them to their limit on their "native" environment: being used by 8 top mexican athletes and artists on 8 different locations around Mexico, enhancing the main feature of each one of them.
Its important to say that this was more “an artistic project” than a commercial project. The idea was not to be advertisement, but to work with Mexican elite athletes and artists while showing each watch capabilities.
Marcos Ferro (Adventure Photographer) was commissioned by the PR agency “Another Company” to create a transmedia project for the world famous watch brand “G-Shock”. When Marcos invited us to be part of this project, we never imagine how fun, and demanding, it was going to be.
Eight big format prints (1.20 x .80cm) were exhibited in “Another Gallery”, located in Mexico City,
alongside with eight videos produced by Zenith Adventure Media.
We had 8 demanding photo/video productions in a very limited timeframe of less than 5 weeks. Between defining the athlete, location, planning and logistics, draw storyboards, shooting and editting, there was very little time to sleep. On top of this, the birth of Marcos’ first son -Tiago- was expected just at the middle of this campaign. No need to remark how stressing and frustrating trying to have everything planed and ready was when we didn’t know exactly when this little newborn would decide to knock at the door.
Nevertheless, against all odds, little by little, each production was solved and the results started to head the right way.
Healthy and beautiful Tiago Ferro came to this world on February 13 at 8am.
Here, Marcos and Tiago enjoying a day in the mountains. Big respect for this beautiful family.
Pictures of the final exhibition at Another Gallery. Athletes and press were invited to a “Pettite Comite” session before it was open to the public:
THE ATHLETES AND ARTISTS
Paragliding / Altimeter
Enduro Motorcycle / Dirt
Héctor Ponce de León
Alpinism / Cold
Tatiana de León
DJ Music / Light
Climbing / Impact
B-Boy Funky Maya
Design / Fashion
Freediving / Water
Cristobal de Alba | Benjamin Soto
Zenith Adventure Media
BEHIND THE SCENES
ON A FINAL NOTE:
Obviously, there’s always chance to improve things that could have been better; but having so much fun, being privileged of working with Marcos and having the honor of participating and learning from so many amazing and talented people, is an experience we’ll always be grateful for.
As a small production company, we’re always involved in every part of the process. Nevertheless, we always rely on a team that helps to make everything possible:
THE FINAL OUTCOME
After more than 2 months working full-time on this project, here’s the final outcome which encompasses 8 watches, 8 athletes, 8 stills and 8 videos. We hope you like it and feel free to comment.