RUTAS DE TRIBUTO
Coverage & Promotion Image Campaign?
After reading Fred Beckeys`s “100 favourite north american climbs” guide, Perseo González decided it was time for him to take a step into the cold mountains of Canada.
In 2008, he and Luiyi Merlo first attempted to climb Beckey-Chouinard in 2014, but where un successful due to weather conditions.
They never gave up, so in 2015, like many climbing trips, little by little people started joining. We have worked with Gonzáles before, and he thought it would be a good idea for us to come along and document the adventure. And so we did.
Fred Beckey and Yvon Chouinard where at the top of the game when it came to world of rock climbing. Rutas del tributo was a journey to pay tribute to them, their legacy and to motivate different generations of Mexican climbers.
This project is not only representative of sport spirit and achievement. It also gathers elements of adventure and exploration that define what it means to rock climb- In this adventure we faced one of our biggest challenges yet. Cold wind, snow, ice, rain, altitude, muscle soreness, taking good care of the filming equipment while trying to take the next step up. But still, the experience was quite fun and fulfilling.